Training Outline

Facebook Ads Training Outline

What you will learn?
1. Setting up Facebook Ad Manager and Business Manager
2. Common mistakes which beginners do and burn a lot of $$$
3. Reduce ad cost per result with the help of right targeting and bidding
4. Generate your own leads for your business and clients’ business.
What do you need?
1. A Facebook Page
2. Credit Card
Introduction:
1. Why you need to advertise on Facebook?
2. Instructor introduction and course overview
3. Who can join this course?
Account Setup:
1. How to setup a Facebook Ad account
2. Boost Post vs Business Manager
3. Key Ad policies
4. Facebook Ad Structure: Campaign vs Ad Sets vs Ads
Beginners Guide:
1. Facebook Campaign and CBO
2. Facebook Ad Sets
  1. Target Audience
    1. By interest
    2. By location
    3. By demographics
    4. By behavior
    5. By connection
  2. Ad Placements
    1. Facebook
    2. Instagram
    3. Market Places
    4. Messenger
3. Facebook Campaign Budget vs Ad Set Budget
4. Facebook Ads
  1. Ad Creatives
  2. Type of Ads
  3. Text Content
    1. Headline
    2. Description
    3. Caption
    4. CTA
  4. URL – Linking along with UTM builder
5. Key Facebook advertising Terms – Glossary
6. How to optimize a Campaign
Advanced level:
1. What is Facebook Pixel and how to install a Facebook Pixel
2. How to make a custom audience for your website
3. Email List custom audience
4. Lookalike audience

Introduction of SEO
1. How search engine works
2. Organic SEO vs Search Display Ads (PPC)
3. Black hat SEO vs White hat SEO
4. Free tools
5. Paid tools
6. Glossary
Keyword Research
1. Importance of keyword research
2. Competition research
3. Long-tail keywords
4. Keyword density
Site Map
1. Role of Sitemap
2. How to create a sitemap
On-page SEO
1. Content Creation
2. Content optimization
3. Title Tags
4. Meta Tags
5. Heading Tags
6. Image Tags
7. Keyword optimization
8. Internal linking
Off-page SEO
1. Domain Authority – Page Authority
2. Backlinks
  1. Social backlinks
  2. .edu backlinks
  3. .gov backlinks
  4. Relevant backlinks
  5. .com backlinks
Google My Business
Technical SEO
1. Crawling and Indexing
2. WordPress Plugin ‘Yoast’
3. URL structures
4. XML Sitemaps
5. Google Search Console (Webmaster)
6. The importance of Performance and Speed
7. Mobile Optimization
8. SSL Certificates
9. Schema, Structure Data and rich snippets
10. Canonical links
11. Redirections

WordPress & Woocommerce Training Outline

Getting Started
1. Setting up WordPress for eCommerce
2. Installing Security and Backup Plugin
Setting Up Shop with WooCommerce
1. Downloading and installing WooCommerce Storefront Theme
2. Installing WooCommerce Plugin and Setting up through the Welcome Wizard
Adding Products
1. Adding a new product
  1. Adding an image to a product
  2. Adding an image gallery
  3. Adding categories and tags
2. Creating global attributes and product variations
3. Creating digital products
4. Grouping products and creating product bundles
5. Creating a subscription product
6. Importing products
Setting Up Shipping Options
1. Choosing shipping options
2. Creating shipping zones
  1. Setting up flat rate shipping
  2. Setting up free shipping
3. Setting up shipping classes
4. Printing shipping labels
Setting Up Payment
1. Configuring payment options
2. Setting up PayPal
3. Setting up Stripe
4. Configuring additional payment methods
Setting Up Taxes
1. Configuring tax settings
2. Adding tax rates
3. Connecting your store to TaxJar
4. Using additional tax rates
Connecting to Services
1. Installing Google Analytics
2. Installing Mailchimp for WooCommerce
3. Installing Facebook Shop for WooCommerce
Order Management
1. Managing orders
WooCommerce Settings
1. General settings
2. Product settings
3. Checkout settings
4. Email settings

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