Amazon alerts sellers to improve the classification of a listing when a listing is not correctly classified on the website. These listings are either missing a Category (Item-type) or are assigned one that is too broad.* This reduces sales of these listings because buyers have a more difficult time finding them using the search or browse. Our studies have shown that you can improve sales by 8.9% by moving a listing to the correct location.

*For example, when listing a digital SLR camera you should use the item-type “digital-SLR-Camera” and not “digital-camera.”

Fixing your listings

Identify and fix the listings that are not correctly classified by using the following features:

Manage Inventory in Seller Central

1. Click Manage Inventory under the Inventory tab in Seller Central.
2. Click the Improve Listing Quality filter on the left side of the screen
3. Click the Category (Item-type) filter to see the listings that are not located optimally.
4. Click Edit Details from the Actions dropdown, and then click Category (item-type) on the More Details tab.

Downloadable Report in Seller Central

1. Click Inventory Reports under the Inventory tab in Seller Central.
2. Select the Listing Quality and Suppressed Listing report.
3. Click the Request Report button to download a report with these ASINs.
4. Use the Product Classifier to identify the optimal location for the listings.
5. Update the Item-type cell in your Inventory File or XML with the value from the Product Classifier.