Facebook Ads Success Camp

Stage 1 Understanding Facebook Ads Foundations

• Why Facebook Ads and the power of Facebook ads.
• 4 Pillars of Facebook ads
• Some essential key terms you need to know first.
• How to set R.O.A.S and set targets.
• How to set up your business Manager and ad account.
• Understanding Facebook Pixel and events.
• Understanding Facebook Ads Funnel.
• Types of Audiences.
• Some Myths of Facebook advertisement.

Stage 2 Ad Creatives and Ad copies that converts

• Introduction.
• Most effective formulas of ad creative
• Ad Copy Framework
• Image Ads Vs Video Ads
• Branding and CTA
• Customer journey matching

Stage 3 TOFu – Funnel of Prospecting

• Introduction
• Budgeting and planning/strategizing your campaigns
• Understanding Dashboard
• Structures and audiences. (TOFu)
• Broad audience vs narrow audience (pros and cons)
• Types of Campaigns
• Creatives (TOFu)

Stage 4 MOFu – Re-Engaging prospective customers

• Introduction
• Structures and audiences (MOFu)
• Landing page importance
• Creative difference between TOFu and MOFu
• LLAs, CAs
• Dynamic Ads

Stage 5 BOFu – Re-Marketing and Scaling

• Introduction
• Structures and audiences (BOFu)
• Audience and Adsets difference between MOFu & BOFu
• Landing page
• Creative & Copy difference between MOFu and BOFu
• Retention and Supper LLAs

Stage 6 Troubleshooting and Avoiding mistakes that will cost your money

• How to analyze the problem in your ads?
• Making Decisions
• Pro tips on securing your page score
• Some Common mistakes that will cost you heavy
• What’s next? What roadmap?
• Wrap Up